If you’re trying to make a big splash in the app world, utility itself is simply not enough anymore.
A bit of background on our app
Spectafy connects people to location-specific answers, visually. It’s meant to get people moving, and get them information about locations in real-time without having to leave where they are – so that they can plan and move more efficiently. One of the biggest superpowers of our app is its focus on community, on togetherness, and helping each other.
It’s also the biggest thing we weren’t executing on at the beginning of our beta.
The funny thing is we were short-sighted at first in bringing this vision of our community to life within our app.
We had the utility and the mechanics wrapped up nicely, but something was missing. People were able to request images, ask for information, take photos and get their information – but it just didn’t feel like enough. It didn’t “stick”.
Early in our beta we learned a fundamental truth, that in this socially connected world, utility alone just wasn’t enough. We had to make it social, we had to ramp up the interest, we had to make it interactive.