The Evolution of Spectafy

Spectafy 2.0 is coming soon in the form of the all new Spark app brought to you by the same familiar team at Spectafy Labs.

We owe a huge thank you to all of our fans in the Spectafy app – we really hope you all check out Spark. We’re super excited to be launching soon in April and to be going worldwide right away!

Spark is, similar to the Spectafy app, all about connecting with what’s happening around you. It’s a simple social network centered around following what’s happening near you right now. Unlike how the Spectafy app required a question and answer from two different users to post at a location, Spark makes sharing what’s happening where you are much easier and (we think) more fun!

Thanks for all the support along the way! More coming soon on the Spark blog.

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startup lessons learned market research

How We Screwed Up Doing Market Research

At Spectafy, our Team members come from a pretty diverse background of education and career types. One thing that none of us had any particular education or training in was doing “market research” or marketing. I put the term “market research” in quotations because it sounds really formal, and when I hear it I picture being at a big table in the middle of the night with bespectacled and bloodshot eyes, stacks of spreadsheets and financial reports spread before me.


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Startup Team Train

5 Steps to a Badass Startup Team

As a co-founder, building a badass startup team will not only be one of your first challenges, but also the most important one to get right. Here are some of the tidbits we learned while forming our current, and (I think) extremely badass, team.

1. Identify your Weaknesses

The team has to start with me, myself, and I.  We mean this in the most humble of ways.  The reality is that nobody is going to put in more blood, sweat, and tears to execute your vision than you–although great team members may get close.  Remember, in the wise words of Mark Suster,

“Shit happens. Great teams handle adversity better.”


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Utility Isn’t Enough, How Social Should Compliment Utility to Drive App Engagement

If you’re trying to make a big splash in the app world, utility itself is simply not enough anymore. 

A bit of background on our app

Spectafy connects people to location-specific answers, visually. It’s meant to get people moving, and get them information about locations in real-time without having to leave where they are – so that they can plan and move more efficiently. One of the biggest superpowers of our app is its focus on community, on togetherness, and helping each other.

It’s also the biggest thing we weren’t executing on at the beginning of our beta.

The funny thing is we were short-sighted at first in bringing this vision of our community to life within our app.

We had the utility and the mechanics wrapped up nicely, but something was missing. People were able to request images, ask for information, take photos and get their information – but it just didn’t feel like enough. It didn’t “stick”.

The breakthrough

Early in our beta we learned a fundamental truth, that in this socially connected world, utility alone just wasn’t enough. We had to make it social, we had to ramp up the interest, we had to make it interactive. 


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productivity time

5 Tips for Boosting Per Hour Productivity

Are you always trying to be more productive?

Are you always looking to get that extra hour out of your day, or make one footstep travel a mile? We are too.

We are constantly trying to optimize our time, our productivity, our output. It’s core to our company and core to who we are.

So in the act of trying to optimize our outputs, we would like to pass on some of the things we’ve learned. Check out the 5 ways we at Spectafy optimize our time and lives below!


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Why NYC Desperately Needs Real-Time Info Delivery (And How We Want to Help)

I have never been somewhere that needed what we’re building at Spectafy as badly as New York City!

Recently, I made a trip out to NYC to meet with one of our visionary, connected, and helpful investors. It wasn’t my first time to the big city, but it was my first trip there with the Spectafy vision planted firmly in my brain – that made it my most eye opening trip to New York yet!

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How Real-Time Photo Sharing is Being Utilized Around The Web (And Our Vision For It)

Photo sharing is huge, it’s exploded on to the scene as one of the biggest mobile markets in the world.

Instagram alone has over 150 million users on the platform, 16 billion photos shared, and 1 billion likes happening every day. There are now over 2 billion photos uploaded every day, so surely there is a method to this photo-sharing madness


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The End Goal Of Increased Productivity Should Not Be More Time For Kitten Videos

The point is not to be so effective that you free up time to simply do nothing.

It’s about freeing up your time to do something great.

The goal of increased productivity is to be able to accomplish more in life that is worth accomplishing in less time. This frees up more time to do things like building and maintaining relationships, staying healthy, learning new things, improving your skills, and otherwise fulfilling your goals and dreams.

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