The New Era of Ground Truthing is Crowdsourced

Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialized few.
-Jeff Howe

We are aerospace guys at heart. We see a huge opportunity for crowdsourcing to improve a big part of Earth remote sensing: ground truthing.

Meet Ground Truthing

Through crowdsourcing, satellite and aerial imagery providers have cost effective access to many, many more data points, all over the world.

Ground truthing is the process of comparing data collected on the ground to data collected using remote sensing techniques (typically collected by aircraft or satellite) in order to improve the accuracy of the remotely sensed data. This is done both early in a new sensor’s life in order to calibrate its measurements, as well as when anomalies are detected in order to determine if the sensed anomaly true in real life or an issue with the sensed data.

Enter “exact agriculture” as an example… (more…)

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Top Travel, Adventure, and Exploration Resources!

We know that, like us, all of you guys like to adventure, explore, and get the most out of life! Due to popular demand, we created this guide with valuable resources whether you are looking to travel the world or just explore your own hometown more. Also, check out our How to Explore a City in 10 Easy Steps guide.

This page will be continually evolving as we find more useful resources, so come back frequently!

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Sand Castle San Francisco

Don’t Miss These October San Francisco Events

As promised, here is our next installment of the Best San Francisco Events You Don’t Want to Miss!  We love San Francisco and the bay area. That’s why we live here, work here and are launching in SF first! Our goal is to help you be in the know about cool events, and for us all to be more social and involved in the community.

Here are our favorite events in the greater San Francisco area for October, 2014.  See you out there!


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How to Explore a City in 10 Easy Steps!

We care about movement. We care about you seeing things you wouldn’t normally see, experiencing things you wouldn’t normally experience, doing things you wouldn’t normally do.

Every city has its hidden secrets, its own hidden gems, its own mysteries. Whether the city is new to you or not there are certain ways to explore it that will unlock far more than the normal everyday hot-spots.

We put together this simple, quick guide to show you the 10 steps you can follow to truly unlock and explore any city, whether it’s new to you or not!

You can also download the guide pdf here: How To Explore A City in 10 Easy Steps


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Startup Team Train

5 Steps to a Badass Startup Team

As a co-founder, building a badass startup team will not only be one of your first challenges, but also the most important one to get right. Here are some of the tidbits we learned while forming our current, and (I think) extremely badass, team.

1. Identify your Weaknesses

The team has to start with me, myself, and I.  We mean this in the most humble of ways.  The reality is that nobody is going to put in more blood, sweat, and tears to execute your vision than you–although great team members may get close.  Remember, in the wise words of Mark Suster,

“Shit happens. Great teams handle adversity better.”


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Utility Isn’t Enough, How Social Should Compliment Utility to Drive App Engagement

If you’re trying to make a big splash in the app world, utility itself is simply not enough anymore. 

A bit of background on our app

Spectafy connects people to location-specific answers, visually. It’s meant to get people moving, and get them information about locations in real-time without having to leave where they are – so that they can plan and move more efficiently. One of the biggest superpowers of our app is its focus on community, on togetherness, and helping each other.

It’s also the biggest thing we weren’t executing on at the beginning of our beta.

The funny thing is we were short-sighted at first in bringing this vision of our community to life within our app.

We had the utility and the mechanics wrapped up nicely, but something was missing. People were able to request images, ask for information, take photos and get their information – but it just didn’t feel like enough. It didn’t “stick”.

The breakthrough

Early in our beta we learned a fundamental truth, that in this socially connected world, utility alone just wasn’t enough. We had to make it social, we had to ramp up the interest, we had to make it interactive. 


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Photos And The Future of Real-time, On-demand Information

Real-time photos, we believe, are going to be a huge part of how we gain information in the next year. We are so connected technologically through our mobile phones and mobile devices that pictures are just an obvious commodity that we can use for more than just selfies. We can use them to plan, to be productive, and to help people. We can use them as we already do to engage in communities, but also to benefit communities.

We knew when we got started building our startup, Spectafy, that we would learn a lot about real-time photo sharing and boy have we ever! Just to give you a bit of background, Spectafy is an app that enables people to engage with and help the community with real-time information and photos from people who are already where you want to see. If you want to know what the park is like before you get there, you can easily get that information in a picture from someone nearby.

We learned quickly (and still are learning) what people really want to share through our community. Some were pretty expected, but some where very unexpected, and actually helped us shape the interface of our app to help facilitate those use cases.

We’ve learned that people mainly like to use the app for:

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productivity time

5 Tips for Boosting Per Hour Productivity

Are you always trying to be more productive?

Are you always looking to get that extra hour out of your day, or make one footstep travel a mile? We are too.

We are constantly trying to optimize our time, our productivity, our output. It’s core to our company and core to who we are.

So in the act of trying to optimize our outputs, we would like to pass on some of the things we’ve learned. Check out the 5 ways we at Spectafy optimize our time and lives below!


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Why NYC Desperately Needs Real-Time Info Delivery (And How We Want to Help)

I have never been somewhere that needed what we’re building at Spectafy as badly as New York City!

Recently, I made a trip out to NYC to meet with one of our visionary, connected, and helpful investors. It wasn’t my first time to the big city, but it was my first trip there with the Spectafy vision planted firmly in my brain – that made it my most eye opening trip to New York yet!

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